Creative Direction Consultants
Design discipline: Branding, Digital, Editorial & Print, Exhibition & Events, Graphics, Interiors, Packaging, Product, Retail and P.O.S Design
Creative Direction Consultants
Creative Direction, 401-403 Reading Road, Winnersh, BERKSHIRE RG41 5HU
Tel:00 44 (0) 118 9772677
Fax:00 44 (0) 118 9773119
Other offices:
Contact
Synopsis
Creative Direction is an award-winning integrated marketing & design agency with over 27 years of successful project experience and specialist marketing services. Our experience in design & marketing, particularly within the technology, communications and retail sectors provides a massive resource of marketing, design and business development services to major national and international corporations. “Creative Direction is a strategy-led design and marketing agency bringing technology alive across all customer touchpoints, from retail environments to business desktops” ************************************ We are one of the UK’s leading marketing & design agencies servicing clients within the IT, Telecommunications & Technology sectors – from stunning PoS in retail environments to personalised digital marketing on business desktops. ************************************ We also provide specialist marketing services within Internal Communications, Retail environments / PoS and Channel / reseller / distribution promotional campaigns. Although our experience and services cover a wide range of industries, our clients come primarily from within these industry sectors.
Business sector experience
Computer hardware/software, Department stores, Education, Internet and ecommerce, Postal/telecommunications, Professional services, Retail, Shopping centres, TV and radio broadcasting
Portfolio
- Client:
- Plantronics
- Brand:
- Wireless Blue Tooth range
- Project:
- Office Headsets more...
- Client:
- HP
- Brand:
- HP Digital Cameras & Printers
- Project:
- SMILE CAMPAIGN more...
- Client:
- Microsoft
- Brand:
- Windows XP
- Project:
- New Operating System UK Launch more...
- Client:
- Hummingbird
- Brand:
- Enterprise Portal / BI
- Project:
- Corporate Branding EMEA more...
- Client:
- Microsoft UK
- Brand:
- Internal Communications
- Project:
- Microsoft 'Values' Campaign more...
- Client:
- SIEMENS
- Brand:
- Internal Communications
- Project:
- MY Choice Employee Benefits more...
All projects
| Client: | Brand: | Project: | |
|---|---|---|---|
| Microsoft | Windows XP | New Operating System UK Launch | View Details |
| BRIEF: To overcome the inertia of general satisfaction with current PC's and create lust for the next generation Windows operating system (Windows XP). The campaign aim was to redefine what a PC can do for consumer and business desktops in today's rich digital environment. The assignment was to deliver a connected marketing campaign of integrated communications to generate sales revenue and lead generation. Partner integration also formed part of the critical success factor. RESPONSE: As part of a comprehensive programme of events we created a tactical in-store pre-order promotion to win tickets to see Robbie Williams in Sydney. We also produced awareness DM activities to the channel and the OEM System builders. Posters to the education audience, Business Evaluation Kits to the IT Pro's and Product Information Kits for Business Decision Makers. Launch For launch an extensive range of Point of Sale material was produced and delivered throughout various UK retail chains with an amazing 95% execution rate. TESTIMONIALS: The Results The best selling release of Windows ever Microsoft sold over 17 million copies worldwide in the first two months of sales | |||
Trade association membership
DBA