ODD

Design discipline: Branding, Digital, Editorial & Print, Exhibition & Events, Graphics, Interiors, Packaging, Product, Retail and P.O.S Design

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Synopsis

ODD is an award-winning integrated design agency. It was founded in 2002 by Nick Stickland and Simon Glover and has offices in Clerkenwell, in the heart of London's creative community. We have a multi-disciplinary offering that covers identity, print, retail experience, product and packaging, advertising, digital and experiential. We have created some truly ground breaking and award winning work for a wide range of clients including global brands like Nike, Westfield, Uniqlo, Lacoste, Sony and Oxfam. Our creativity is also widely recognised by our peers and we have provided support on both national and international campaigns for leading groups including Naked Communications, Adam & Eve, Engine, Mother and Fallon.

Business sector experience

Arts/Culture, Brewing/Distilling, Charity, Department stores, Entertainment, Fashion chains, Food/Soft Drinks, Gaming, Health and Beauty, Internet and ecommerce, IT/Technology, Luxury, Other FMCG, Postal/telecommunications, Property owners, Recruitment consultancies, Retail, Shopping centres, Signage/Wayfinding, Sports stores, Supermarkets, TV and radio broadcasting

Portfolio

All projects

Client:	Brand:	Project:
Sony Computer Entertainment	PlayStation 2	PlayStation Experience	View Details
BRIEF: To develop the creative strategy and styling for PlayStation Experience 2003: approximately 20,000 square metres showcasing over 100 new games. RESPONSE: Odd played a key role in the design of the event: from the creation of gaming genre zones and their titles, through to event layout and design, graphics and merchandising. TESTIMONIALS: For more information visit www.playstationexperience.com
Diageo	Zacapa	Global Brand Toolkit	View Details
BRIEF: ODD has been comissioned by Diageo to create a series of global brand assets exclusively for its Reserve Brand rum Zacapa, a Guatemalan ultra-premium rum aged at altitude. RESPONSE: ODD is currently working on developing a suite of materials to help support Zacapa's unique product-tasting experience, including on- and off-trade visibility items such as bottle-glorifiers and a ground- breaking sampling unit that will raise the bar for the industry. TESTIMONIALS: "ODD's boutique agency approach has allowed us to forge a very personal relationship with a strong team of creatives who have taken the time to truly understand Zacapa and help us make the case to push the envelope of convention and build a luxury brand within Diageo's portfolio." Global Brand Manager, Diageo Reserve Brands
L'Oreal	Armani	Armani Code Merchandising	View Details
BRIEF: Armani wanted to radically change the face of ‘point of sale’ for fine-fragrance sampling away from the usual freebie post-purchase bag drop, and to hero their new fragrance ‘Code’ to any man that would walk into one of their 150 outlets throughout the UK. The execution had to tie in with a nationwide TV and press campaign that was struggling to push the full product. In addition, Armani wanted results that could be directly measured against its continuing media spend. RESPONSE: We created a graceful, freestanding sculptured unit that would draw in the ‘Armani’ man. It featured a matrix that displayed hundreds of vials, encapsulated in futuristic plastic bubbles that were intriguing and unlike any other display in store. An ingenious dispensing system allowed for easy access to the samples whilst staff could easily restock when necessary. TESTIMONIALS: The first week saw 98% of the sample units run out, in some stores within three days. Staff struggled to keep up with demand. Conversion was just as impressive – 20% take-up saw full-product revenues jump 130% within the first two weeks.
Pentland	Kickers	Meet the Kickers Integrated Campaign	View Details
BRIEF: Kickers originated in France in 1968 and are a true heritage brand, strongly linked to denim and the music industry, worn in the era of Townsend and Daltrey, right through to the likes of Kasabian and The Streets. However, the brand is usually associated with only one model – the Kick Highs. After a three-way pitch ODD was chosen as lead agency to infuse new life into Kickers and promote awareness of the full range available, across multiple media. RESPONSE: ‘Welcome to feel-good’ was our message – from interaction with the brand through to the quality of the product. Our main execution was ‘Meet the Kickers’ to encourage consumers to have another look at the brand with emotive speech bubbles: ‘Happiness stitched in’, ‘Isn’t history wonderful?’. TESTIMONIALS: "Our relationship with ODD started on a creative level. However, we soon realised that their capabilities were broad and subsequently appointed them as Kickers' integrated communications agency." Marketing Director, Kickers
Pentland	Lacoste	Sports Footwear	View Details
BRIEF: René Lacoste entered the legend of tennis when he and his team mates stole the Davis Cup from the Americans for the first time, in 1927. The Lacoste crocodile was born over a bet based on a crocodile suitcase... the brand was born. Lacoste approached ODD directly to define the global look and feel for the sportswear category for Lacoste shoes and manage a unified creative approach for two years, with quarterly season updates for both B2C and B2B. RESPONSE: Our inspiration was the elegance, history and the carefree spirit associated with Lacoste. Lightness of touch was how we wanted our creativity to be led. Our execution had to be pure and simple. Our global roll-out included cross-platform delivery including film, all point-of-sale, advertising and print. TESTIMONIALS: "ODD skillfully mix a very human approach to their craft with an innate understanding of the market, while developing creative that achieves true stand out in the extremely competitive environment we trade within." International Marketing Director, Lacoste

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