LFH illuminating brands
203 Eversholt Street London NW1 1BU
Tel:+44 (0) 20 7 383 5600
Fax:
Web:http://www.illuminatingbrands.com
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Synopsis
Our brand promise is illumination. Illumination is both a philosophy and a way of working. We believe in the clarity and richness of thought and expression. In making the most meaningful connections with your consumer. This philosophy runs through the way we think, the way we design and the way we deliver the finished product.
Business sector experience
Brewing/Distilling, Consumer Durables, Food/Soft Drinks, Health and Beauty, Other FMCG, Pharmaceutical
Portfolio
- Client:
- Wenneker Distilleries
- Brand:
- Wenneker Liqueurs
- Project:
- Brand Re-launch more...
- Client:
- William Grant & Sons
- Brand:
- Grant's Whisky
- Project:
- Brand Re-launch more...
- Client:
- Stabburet
- Brand:
- Nora Smoothies
- Project:
- Brand Extension/ Innovation more...
- Client:
- Carlsberg Polska
- Brand:
- Okocim beer
- Project:
- Rebranding of Okocim more...
All projects
| Client: | Brand: | Project: | |
|---|---|---|---|
| Unilever | Cif | Range Extensions | View Details |
| BRIEF: To develop the graphics for the Cif brand across the core cream variant and its range extensions, including Cif Power Cream, Cif Oxy-Gel, Cif Stainless Steel, Cif Active Gel and Cif Bathroom Mousse. RESPONSE: Working within a restricted space our design solution clearly communicates the new product’s speed and efficacy proposition whilst retaining clear and distinctive branding for the Cif parent brand. We also introduced hot foil blocking to enhance the premium positioning. | |||
| The Coca-Cola Company | BPM | Brand Re-launch | View Details |
| BRIEF: BPM is one of Coca-Cola’s energy brands. Our brief was to reposition and re-launch the brand on a single-minded energy platform.ief RESPONSE: Targeted at young men in their early 20s our solution focuses on communicating the energy positioning in a bold and distinctive way and we recommended a fully sleeved bottle to ensure maximum stand-out at point-of purchase. TESTIMONIALS: As a result of the new graphics the brand has achieved its first objective of securing national distribution in Ireland and year-on-year sales are increasing in line with targets. | |||
| GlaxoSmithKline | NiQuitin CQ | Brand Launch | View Details |
| BRIEF: To launch NiQuitin CQ in Europe clearly communicating the empathetic and supportive brand positioning. RESPONSE: The core design idea is a powerful visual mnemonic that consumers clearly understand to communicate both the idea of 24 hour support as well as that of transition with the depiction of movement from night to day, dark to light. TESTIMONIALS: Since launch NiQuitin CQ has grown to become GSK’s largest OTC brand in Europe and is now challenging its more established competitors for leadership in core markets. | |||
| Mills | Vita Healthy Heart | Brand Launch & Brand Extension | View Details |
| RESPONSE: Vita has established itself as the leading heart health brand in Norway. We have been working with the brand since its introduction to market as a cholesterol-reducing spread over ten years ago. Since then we have been actively involved in helping the Vita team to grow their brand through a sustained campaign of design and NPD initiatives. You can now find the iconic Vita green in most aisles of a Norwegian supermarket! From cheese to mayonnaise to premium oils, yoghurt and fruit juice, Vita has been a huge market success and is not showing any signs of slowing down! | |||
| BBH Lithuania | Utenos | Brand Re-launch | View Details |
| BRIEF: BBH-owned Utenos is a Lithuanian beer and number two in the market. In 2007 the Utenos team identified a need to evolve the brand's core variant to broaden its appeal to a slightly older audience and better reflect the brand's "refreshment" positioning. RESPONSE: We replaced the brand's generic bottle with a customised, clear bottle to help differentiate it from its competitors – all of whom use standard brown bottles. We evolved the neck and main label design and adapted the brand’s colour palette, lightening the blue and making better use of silver to increase the overall premium feel. Our outer packaging solution reinforces the brand’s ownership of the ‘Utenos blue’ and effectively communicates refreshment on-shelf. TESTIMONIALS: Shortly after its relaunch in early summer 2007, Utenos had increased its market share by 5% compared to the previous year and was experiencing a sales increase of 74%! "We are very excited about the new packaging. LFH did a great job!” | |||
Trade association membership
DBA